SPEAKERS


DIGITAL MARKETING DEMYSTIFIED

A walk through across various nuances of digital marketing with easy to understand examples and parallels to traditional marketing. In this section, the speaker will explain a lot of jargons frequently used and also hand out how to devise a digital marketing strategy with zero budget.


INTEGRATED MARKETING WITH FOCUS ON SEO: THE FUTURE

How can the brand leverage itself across the 360-degree spectrum of customer journey?
How can google and search rankings can be leveraged to your benefit?



MARKETING THE DIGITAL FOOTPRINT AND THE ROLE OF AI IN MARKETING CONVERSIONS.

Stalking is looked down upon and sometimes even punished, however we are all being constantly followed, monitored and analysed all to sell some shoes, clothes or even daily groceries. As our digital Footprint increases we are being subjected to many marketing techniques that help companies sell their products. Let's take a look how this is done and how things will change as AI will be more prevalent in the future.

Venue location

Infinity It Lagoon, Salt Lake, Sector V, Kolkata 700091
Saturday, January 6, 2018 at 11 AM - 2 PM

Event Session


REGISTRATION: 11:00 – 11:30AM

WELCOME NOTE by Sandipan Ghosh 11:30 AM – 11:45 AM

Session 1: DIGITAL MARKETING DEMYSTIFIED

11:45 AM – 12:15 PM

A walk through across various nuances of digital marketing with easy to understand examples and parallels to traditional marketing. In this section, the speaker will explain a lot of jargons frequently used and also hand out how to devise a digital marketing strategy with zero budget.

Speaker: Sandipan Ghosh

Format: Presentation, Q&A

Session 2: ADVENT OF ARTIFICIAL INTELLIGENCE AND RAMIFICATIONS IN DIGITAL MARKETING

12:15PM – 12:45PM

Stalking is looked down upon and sometimes even punished, however we are all being constantly followed, monitored and analysed all to sell some shoes, clothes or even daily groceries. As our digital Footprint increases we are being subjected to many marketing techniques that help companies sell their products. Let’s take a look how this is done and how things will change as AI will be more prevalent in the future.

Speaker: Subrata Dey

Format: Presentation, Q&A, Games

Break 15 mins

Session 3: How can startup reduce Operational Expenditure

1:00PM – 1:15PM

Major chunk of our revenues go into operative expenses, but there are ways for controlling the same, we at CoKarya can help you reduce these expense.

Speaker: Cokarya

Format: Presentation, Q&A

Session 4: INTEGRATED MARKETING WITH FOCUS ON SEO: THE FUTURE

1:15PM – 1:45PM

How can the brand leverage itself across the 360-degree spectrum of customer journey? How can google and search rankings can be leveraged to your benefit?

Speaker: Sandipan Ghosh

Format: Presentation, Q&A
Networking, Q&A